Alno will be revealing the secret of the new Esprit home kitchens at the LivingKitchen in January. Two different versions based on the Alno product brand Wellmann will then be on display as finished products for the first time. Both partners want to address a brand- and trend-aware target group that is also orientated to the details and recognition features of a lifestyle brand when it is buying a kitchen.
The kitchens in the Esprit home collection combine modern looks, appeal and style with planning variety and functionality. In addition to the new Esprit kitchens, Alno will also be showing other kitchen designs from its 2011 collection at the LivingKitchen. They include the maritime-inspired Marecucina which, following the design stage, is now at series readiness as a complete stand-alone and as a traditional L-shaped kitchen.
The programme innovation IP 5400 by Alno product brand Impuls launched in September of this year, which, like all Impuls kitchens, only has a leadtime of ten days from receipt of order to delivery, will be shown in Cologne in a version without handles and also with a same-coloured recessed grip to grasp from above or below.
This ensures a more ergonomic transmission, which in turn means that appliance doors, for instance, will open more easily. So Alno clearly offers the potential kitchen buyer with a limited budget an added value with this kitchen that is otherwise normally only seen in kitchens in much higher price segments. In order to once again prove its glass competence, Alno is also presenting a combination of modules from the two kitchen programmes Alnosatina (a kitchen made of satinated matt glass) in the colours terra brown and platinum blue, and Alnovetrina (highly glossy glass) in the colour high-gloss white.
The design and implementation of the trade fair stand, which will measure more than 400 m┬▓ and comes with the addition of a number of innovations that Alno developed for its in-house exhibition, the Alno Design Tour, in September. ÔÇťFor us, the LivingKitchen is going to be an exciting opening event,ÔÇŁ explained Torben Kasimzade, Director of Group Marketing at Alno AG.