Ambiente Cucina¬†is an exhibition area organised by¬†Koelnmesse Italia¬†during LivingKitchen, the International Kitchen event that is being held in parallel with imm cologne 2013, with the intention of offering a snapshot of the best examples of ‚ÄúMade in Italy‚ÄĚ in the world of kitchen furniture.
Five leading Italian brands¬†Dada,¬†Ernestomeda,¬†Lago,¬†Minotti Cucine¬†and¬†Riva 1920¬†will display some of the most significant models of their collections in an extremely dynamic space, shared cleverly with¬†‚ÄúBarrique, a new life for wood‚ÄĚ, the project created by¬†San Patrignano¬†community, challenging 30 leading architects and designers to create the design item of their choice using recycled wood taken from the community‚Äôs old wine casks.
In 2011, the international kitchen event LivingKitchen was a sensational premiere – 185 exhibitors delighted the approx. 140,000 visitors who travelled to the kitchen show and the parallel imm cologne fair with their presentations. One of the factors that contributed to its success was certainly the ideal mix of successful business and unusual events – a recipe that will be used for the coming event in 2013 as well. There will also be a dash of extra seasoning in the form of interactive cooking formats and celebrities from film and television.
Even at this early stage, work on the event programme that will await trade visitors and consumers during LivingKitchen 2013 is well underway. “At the first LivingKitchen, we succeeded in providing a really varied programme that appealed to all target groups. We want to thrill visitors with exciting performances in 2013 as well. The focus will be on numerous cooking shows in which celebrities will team up with prominent star chefs,” says Frank Haubold, Vice President Trade Fair Management. “It’s certainly safe to say that, this time too, the accompanying programme for LivingKitchen promises to be absolutely first class and is guaranteed to whet visitors’ appetite for kitchens.”