Koelnmesse and its exhibitors share a common goal: together and within as short a time as possible, they want to establish LivingKitchen as one of the leading international trade fairs for kitchen furnishings. The premiere in 2011 was a thrilling first step towards achieving this goal. Now it is a case of satisfying increased expectations in 2013 and enhancing the trade fair’s positioning in all markets by means of dedicated commitment and a variety of fine-tuning measures.
“It still gives us a great deal of pleasure to think back to the extremely successful start LivingKitchen got off to in 2011. But we obviously can’t afford to rest on our ‘laurels’. Thanks to our close collaboration with exhibitors, trade associations and dealers, LivingKitchen has certainly become a familiar name in Germany – not just for insiders, but for lots of interested consumers as well. We want to systematically increase awareness of the event abroad too, which is why we went on a worldwide press tour to talk to some of the most important media representatives from around the globe,” says Frank Haubold, Vice President Trade Fair Management.