In less than 60 days, the global kitchen industry will be gathering in Cologne. LivingKitchen is the sector’s most important international business event and provides a good indication of how business will develop in the near future. This is where the trends and new product launches of the coming season are shown.
With 175 exhibitors now expected to participate, the coming edition is set to be even more comprehensive and will represent companies from more than 20 countries, with the share of foreign exhibitors thus rising to 40 % (25 % in 2011). This signals the steadily growing international significance of LivingKitchen. In 2013, Italy will be represented by a gratifyingly strong contingent. Four major Italian kitchen manufacturers – DADA (Molteni), Minotti Cucine, Lago and Riva 1920 – have decided on a joint presentation of their products under the motto “Ambiente Cucina”.
In 2011, the international kitchen event LivingKitchen was a sensational premiere – 185 exhibitors delighted the approx. 140,000 visitors who travelled to the kitchen show and the parallel imm cologne fair with their presentations. One of the factors that contributed to its success was certainly the ideal mix of successful business and unusual events – a recipe that will be used for the coming event in 2013 as well. There will also be a dash of extra seasoning in the form of interactive cooking formats and celebrities from film and television.
Even at this early stage, work on the event programme that will await trade visitors and consumers during LivingKitchen 2013 is well underway. “At the first LivingKitchen, we succeeded in providing a really varied programme that appealed to all target groups. We want to thrill visitors with exciting performances in 2013 as well. The focus will be on numerous cooking shows in which celebrities will team up with prominent star chefs,” says Frank Haubold, Vice President Trade Fair Management. “It’s certainly safe to say that, this time too, the accompanying programme for LivingKitchen promises to be absolutely first class and is guaranteed to whet visitors’ appetite for kitchens.”
Koelnmesse and its exhibitors share a common goal: together and within as short a time as possible, they want to establish LivingKitchen as one of the leading international trade fairs for kitchen furnishings. The premiere in 2011 was a thrilling first step towards achieving this goal. Now it is a case of satisfying increased expectations in 2013 and enhancing the trade fair’s positioning in all markets by means of dedicated commitment and a variety of fine-tuning measures.
“It still gives us a great deal of pleasure to think back to the extremely successful start LivingKitchen got off to in 2011. But we obviously can’t afford to rest on our ‘laurels’. Thanks to our close collaboration with exhibitors, trade associations and dealers, LivingKitchen has certainly become a familiar name in Germany – not just for insiders, but for lots of interested consumers as well. We want to systematically increase awareness of the event abroad too, which is why we went on a worldwide press tour to talk to some of the most important media representatives from around the globe,” says Frank Haubold, Vice President Trade Fair Management.