Every kitchen is based on a customised plan; because virtually no room is the same as another and the personal taste of the consumer above all ensures that kitchens are real “one-off creations”. Guided by the development expertise of the suppliers to the kitchen furniture industry and by general trends, the producers of kitchen furniture offer models with new colours, shapes, materials and functions with each updated collection. But what do German kitchen buyers really want? What do they consider important when buying a kitchen and what features must the relevant equipment have?
“House and More”, the customer magazine of SchwÃ¤bisch Hall with a print run of almost 2.2 million copies per issue, wanted to know precisely this and worked in collaboration with the new international kitchen event “LivingKitchen” to produce a questionnaire with 15 items. This was enclosed in the November issue of “House and More”, in which the readers were invited to send in their completed forms. The response was tremendous; more than 12,000 submissions or online questionnaires were received by the editors.
The name itself already gives the design away: The Marecucina by Alno is clearly nautically inspired. The worktop made of solid walnut veneer with narrow maple inlaid work is reminiscent of the deck of a boat, and the LED lighting panel of a sail. A special three-dimensionally milled edge defines the bow. On request, a mast with storage space and a chrome-plated railing can add further accents typical of ships. However, the Marecucina is not only a design object for individualists but also a functional kitchen. How it made its way from drawing board to series production is explained by Alno product designer Ulrich Dahm-Wachsmann, who played an important role in conceptualising and designing the Marecucina.
How did you get the idea of creating a kitchen like the Marecucina?
The design of kitchen furniture is heavily influenced by the architecture of living rooms. And from architecture, we know that nautical and maritime elements possess a very high degree of attractiveness. Virtually everyone connects positive memories with the sea and journeys on board ships and has sailed himself or herself or would like to do so. As such, we saw the opportunity, from a marketing aspect too, of being relatively sure of tapping into a certain basic sympathy with our design innovation. Even the very first sketches that I drew and which were not least inspired by the precise observation of beautiful yachts were greeted with great enthusiasm by the marketing and development team. As a result, the project more or less ran itself â€“ through to the serial production stage.
Welcome to the premiere of LivingKitchen, the international kitchen show and the LivingKitchen LinkedIn group! The LinkedIn group brings together kitchen industry professionals for the purposes of sharing opportunities, discussing industry issues and driving collaboration. LivingKitchen, the international kitchen show, is taking place parallel to imm cologne on January 18 – 23, 2011 in Cologne, Germany.
As one of the leading fairs of the branch imm cologne and LivingKitchen make a perfect team. LivingKitchen is a trade fair focusing on all aspects of kitchens, open to trade visitors and the public. With a live programme full of highlights. And maximum appeal for specialists and experts, amateur chefs, gourmets, and fans of technology and furnishings. LivingKitchen is the new international kitchen event.
Use this unique opportunity to attend the fairâ€™s premiere. Only here can you meet all your target groups at one venue: German and international decision-makers from the specialist kitchen trade and the furniture trade that offers kitchens, as well as architects, designers, facility managers and end customers. Conclude firm business deals, open up new export markets in a targeted manner, sustainably boost your companyâ€™s profile and strengthen its image. LivingKitchen will energize your business.